The Web Design Process - Design & Coding
The design of the site is extremely important. The entire image of the site should reflect the company in its best light to ensure the best first impression to the potential client who visits it.
The way the entire site works is also taken into account, how will people navigate round the site? How will images affect the user? How will the products be displayed? All these factors and many more are taken into account to ensure the Web site works for you and your potential clients as best as possible.